Document text
Slide 1
Customer Journey Map
See your product through one customer’s eyes: who they are, what they do at each step, how they feel, and where to improve.
Edit the text in [brackets]. One map = one persona and one goal.
Slide 2
Persona: [Name]
[Photo or sketch] Click to add picture
[Name, age] [Role or life situation] [Where they live · how they use technology]
“[A sentence this person would really say about the problem]”
Goals
[What they want to get done] [What success looks like for them]
Frustrations
[What gets in the way today] [What they have tried that did not work]
Channels
[Where they look for help: search, friends, social, stores]
Base the persona on real interviews, not guesses. Replace the photo slot with your own picture or a sketch.
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Slide 3
Journey: [Persona] wants to [goal]
Rename the stages to fit your product. Drag the red dots up (happier) or down (less happy).
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Slide 4
Empathy map: [Persona]
Says
[Quotes from interviews]
Thinks
[What they think but may not say]
Does
[What they do: actions, habits]
Feels
[Worries, hopes, what makes them proud]
[Persona]
Pains
[Fears, obstacles, frustrations]
Gains
[What they want, how they measure success]
Fill in from real interviews. Use the customer’s own words in Says.
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Slide 5
From pain points to next steps
Start with one
Fix the pain point with the lowest feeling score first.
Measure it
[Pick one number to watch: bookings, returns, complaints]
Map again
Update the journey after the change and compare.
Copy the pain points from the journey map. Add rows if you need more.
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