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Slide 1
STARTUP PITCH DECK · 12 SLIDES
01
TIP State the category, customer and outcome in one breath.
EDITABLE TEMPLATE
[COMPANY NAME]
[What you do, for whom, and why it matters]
Slide 2
PROBLEM
02
TIP Show evidence of pain before describing your product.
The customer problem
[Specific customer and painful job]
[Cost of today’s workaround]
[Evidence: interviews, time, money or risk]
Slide 3
SOLUTION
03
TIP Tie each capability to a problem from slide 2.
A focused solution
[Your product in one plain sentence]
[Why it is meaningfully better]
[What a customer can do now]
Slide 4
MARKET
04
TIP Cite the date, source and method; include a bottom-up check.
Market, from broad to reachable
TAM
$[TAM]
Total market · source + method
SAM
$[SAM]
Reachable segment · source + method
SOM
$[SOM]
First beachhead · bottom-up
Slide 5
PRODUCT
05
TIP Use one clear product moment; replace the placeholder with a real screenshot.
Show the product working
[Screenshot / product moment]
[Core workflow]
[Proof point]
Slide 6
BUSINESS MODEL
06
TIP Name the buyer, unit price and the economic logic.
How the business earns
BUYER
[Buyer]
Who signs
PRICING
$[Price / unit]
Recurring or one-time
ECONOMICS
[Gross margin]
Replace with verified metric
Slide 7
TRACTION
07
TIP Label the period and denominator; do not mix pipeline with revenue.
Evidence the market is pulling
[Revenue / usage]
[Growth period]
[Retention / pilots]
Slide 8
GO-TO-MARKET
08
TIP Connect one channel to one customer and one measurable milestone.
A repeatable route to customers
CHANNEL
[Primary channel]
Where they gather
MOTION
[Sales motion]
How you convert
NEXT PROOF
[Next milestone]
What this round proves
Slide 9
COMPETITION
09
TIP Compare against the status quo as well as named competitors.
Why customers choose you
Slide 10
TEAM
10
TIP Use one line of relevant evidence per person, not a full biography.
Why this team can win
ROLE 1
[Founder · relevant evidence]
Domain + execution
ROLE 2
[Leader · relevant evidence]
Product + distribution
ROLE 3
[Critical hire / advisor]
Close the key gap
Slide 11
FINANCIAL OUTLOOK
11
TIP Show assumptions behind the model and keep units consistent.
Three-year operating view
Y1
Y2
Y3
REPLACE WITH YOUR PLAN
Y1 $[Year 1]
Y2 $[Year 2]
Y3 $[Year 3]
Slide 12
THE ASK
12
TIP Tie use of funds to a milestone and a dated runway.
What we are asking for
$[ROUND / REQUEST]
[Product / hiring]
[Sales / distribution]
[Runway / milestone]
[NAME] · [EMAIL] · [WEBSITE]